0.17.1

What's Changed

Major Changes 🛠

• Refactor and enhance SensitivityAnalysis for MMM by @cetagostini in #1899

Deprecations 🚨

• Remove Prior classes and functions from pymc_marketing.prior module by @Copilot in #2060

New Features 🎉

• Add binomial adstock by @gdeleva in #2046
• Expose number of points in linspace for SaturationTransformation by @harshasiddartha in #2050
• Add covariate support to ShiftedBetaGeoModel by @ColtAllen in #2080

Bugfixes 🐛

• fix: serialization for arbitrary HSGP instance to time_varying_intercept/media in MMM by @jamespooley in #2016
• Fix ShiftedBetaGeoModel Cohort Bug by @ColtAllen in #2115
• [DOCS] Improve MMM Case Study Notebook by @juanitorduz in #2116

Documentation 📖

• Different corrections in ES files by @cetagostini in #2035
• Add Causal Reasoning and Discovery example to gallery by @cetagostini in #2033
• Update documentation to include weekly Fourier transformation by @juanitorduz in #2045
• minor improvements funel nb by @juanitorduz in #2069
• Correct spelling of 'FiveTran' to 'Fivetran' by @cluhmann in #2084
• Clearer explanation of how lift tests are implemented behind the scenes in existing lift test notebook by @drbenvincent in #2061
• Update Docstrings for ShiftedBetaGeoModel by @ColtAllen in #2091
• Introduction Version of Funnel Analysis Notebok by @juanitorduz in #2070
• add the non-centered laplace to the multi-dim notebook by @daniel-saunders-phil in #2100
• Preparing plots and notebook for old API deprecation by @cetagostini in #2055

Maintenance 🔧

• Enforce original scale variable before CPT calibration by @cetagostini in #2036
• use StrEnum over Enum by @williambdean in #2088
• Add special Laplace prior by @daniel-saunders-phil in #2093
• fix: store off Laplace Prior as Deterministic by @daniel-saunders-phil in #2096
• import bass function from module instead of submodule by @williambdean in #2097
• chore: update UML action by @williambdean in #2112

New Contributors

• @harshasiddartha made their first contribution in #2050
• @jamespooley made their first contribution in #2016
• @clsandoval made their first contribution in #2059

Full Changelog: 0.17.0...0.17.1