diff --git a/tf2onnx/__init__.py b/tf2onnx/__init__.py
index f1bdd6508..9e1e4999f 100644
--- a/tf2onnx/__init__.py
+++ b/tf2onnx/__init__.py
@@ -5,7 +5,25 @@
 __all__ = ["utils", "graph_matcher", "graph", "graph_builder",
            "tfonnx", "shape_inference", "schemas", "tf_utils", "tf_loader", "convert"]
 
+import importlib
 import onnx
 from .version import git_version, version as __version__
 from . import verbose_logging as logging
-from tf2onnx import tfonnx, utils, graph, graph_builder, graph_matcher, shape_inference, schemas, convert  # pylint: disable=wrong-import-order
+
+# NOTE: Importing heavily submodules here leads to a RuntimeWarning
+#    when launching "python -m tf2onnx.convert":
+#   "'tf2onnx.convert' found in sys.modules after import of package 'tf2onnx',
+#   but prior to execution of 'tf2onnx.convert'; this may result in unpredictable behaviour"
+# To prevent that, lazily import submodules on attribute access using PEP 562.
+
+def __getattr__(name):
+    """Lazily import submodules listed in __all__ on attribute access."""
+    if name in __all__:
+        module = importlib.import_module(f"tf2onnx.{name}")
+        globals()[name] = module
+        return module
+    raise AttributeError(f"module {__name__!r} has no attribute {name!r}")
+
+def __dir__():
+    """Expose package attributes and available submodules for tab-completion."""
+    return sorted(list(globals().keys()) + __all__)