diff --git a/pkg/cmd/login/login.go b/pkg/cmd/login/login.go
index ffc32150..afccca49 100644
--- a/pkg/cmd/login/login.go
+++ b/pkg/cmd/login/login.go
@@ -34,6 +34,7 @@ type LoginStore interface {
 	GetOrganizations(options *store.GetOrganizationsOptions) ([]entity.Organization, error)
 	GetActiveOrganizationOrDefault() (*entity.Organization, error)
 	CreateOrganization(req store.CreateOrganizationRequest) (*entity.Organization, error)
+	SetDefaultOrganization(org *entity.Organization) error
 	GetServerSockFile() string
 	GetWorkspaces(organizationID string, options *store.GetWorkspacesOptions) ([]entity.Workspace, error)
 	UpdateUser(userID string, updatedUser *entity.UpdateUser) (*entity.User, error)
@@ -58,6 +59,7 @@ func NewCmdLogin(t *terminal.Terminal, loginStore LoginStore, auth Auth) *cobra.
 	var skipBrowser bool
 	var emailFlag string
 	var authProviderFlag string
+	var orgFlag string
 
 	cmd := &cobra.Command{
 		Annotations:           map[string]string{"housekeeping": ""},
@@ -82,7 +84,7 @@ func NewCmdLogin(t *terminal.Terminal, loginStore LoginStore, auth Auth) *cobra.
 		},
 		Args: cmderrors.TransformToValidationError(cobra.NoArgs),
 		RunE: func(cmd *cobra.Command, args []string) error {
-			err := opts.RunLogin(t, loginToken, skipBrowser, emailFlag, authProviderFlag)
+			err := opts.RunLogin(t, loginToken, skipBrowser, emailFlag, authProviderFlag, orgFlag)
 			if err != nil {
 				// if err is ImportIDEConfigError, log err with sentry but continue
 				if _, ok := err.(*importideconfig.ImportIDEConfigError); !ok {
@@ -102,6 +104,7 @@ func NewCmdLogin(t *terminal.Terminal, loginStore LoginStore, auth Auth) *cobra.
 	cmd.Flags().BoolVar(&skipBrowser, "skip-browser", false, "print url instead of auto opening browser")
 	cmd.Flags().StringVar(&emailFlag, "email", "", "email to use for authentication")
 	cmd.Flags().StringVar(&authProviderFlag, "auth", "", "authentication provider to use (nvidia or legacy, default is nvidia)")
+	cmd.Flags().StringVarP(&orgFlag, "org", "o", "", "organization to use (must exist)")
 	return cmd
 }
 
@@ -130,27 +133,50 @@ func (o LoginOptions) loginAndGetOrCreateUser(loginToken string, skipBrowser boo
 	return user, nil
 }
 
-func (o LoginOptions) getOrCreateOrg(username string) (*entity.Organization, error) {
-	org, err := o.LoginStore.GetActiveOrganizationOrDefault()
-	if err != nil {
-		return nil, breverrors.WrapAndTrace(err)
-	}
+func (o LoginOptions) getOrCreateOrg(username string, orgFlag string) (*entity.Organization, error) {
+	var org *entity.Organization
+	var err error
 
-	if org == nil {
-		newOrgName := makeFirstOrgName(username)
-		fmt.Printf("Creating your first org %s ...\n", newOrgName)
-		org, err = o.LoginStore.CreateOrganization(store.CreateOrganizationRequest{
-			Name: newOrgName,
-		})
+	if orgFlag != "" {
+		var orgs []entity.Organization
+		orgs, err = o.LoginStore.GetOrganizations(&store.GetOrganizationsOptions{Name: orgFlag})
+		if err != nil {
+			return nil, breverrors.WrapAndTrace(err)
+		}
+		if len(orgs) == 0 {
+			return nil, breverrors.NewValidationError(fmt.Sprintf("no org found with name %s", orgFlag))
+		} else if len(orgs) > 1 {
+			return nil, breverrors.NewValidationError(fmt.Sprintf("more than one org found with name %s", orgFlag))
+		}
+		org = &orgs[0]
+
+		err = o.LoginStore.SetDefaultOrganization(org)
 		if err != nil {
 			return nil, breverrors.WrapAndTrace(err)
 		}
-		fmt.Println("done!")
+	} else {
+		org, err = o.LoginStore.GetActiveOrganizationOrDefault()
+		if err != nil {
+			return nil, breverrors.WrapAndTrace(err)
+		}
+
+		if org == nil {
+			newOrgName := makeFirstOrgName(username)
+			fmt.Printf("Creating your first org %s ...\n", newOrgName)
+			org, err = o.LoginStore.CreateOrganization(store.CreateOrganizationRequest{
+				Name: newOrgName,
+			})
+			if err != nil {
+				return nil, breverrors.WrapAndTrace(err)
+			}
+			fmt.Println("done!")
+		}
 	}
+
 	return org, nil
 }
 
-func (o LoginOptions) RunLogin(t *terminal.Terminal, loginToken string, skipBrowser bool, emailFlag string, authProviderFlag string) error {
+func (o LoginOptions) RunLogin(t *terminal.Terminal, loginToken string, skipBrowser bool, emailFlag string, authProviderFlag string, orgFlag string) error {
 	tokens, _ := o.LoginStore.GetAuthTokens()
 
 	if authProviderFlag != "" && authProviderFlag != "nvidia" && authProviderFlag != "legacy" {
@@ -175,7 +201,7 @@ func (o LoginOptions) RunLogin(t *terminal.Terminal, loginToken string, skipBrow
 		return breverrors.WrapAndTrace(err)
 	}
 
-	org, err := o.getOrCreateOrg(user.Username)
+	org, err := o.getOrCreateOrg(user.Username, orgFlag)
 	if err != nil {
 		return breverrors.WrapAndTrace(err)
 	}