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End-to-end SQL case study analyzing e-commerce sales data using joins, subqueries, procedures, triggers, and performance optimization

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🛒 E-Commerce SQL Case Study

A complete end-to-end SQL project analyzing e-commerce sales data using Joins, Aggregations, Subqueries, Views, Procedures, Triggers, and Optimization Techniques.
This project simulates a real-world e-commerce business scenario — tracking customers, products, and sales while generating meaningful insights.

🔧 Tech Stack

  • Microsoft SQL Server
  • SSMS (SQL Server Management Studio)
  • T-SQL

📊 Key Features

  • City-wise and Category-wise Sales Analysis
  • Top Products and Customers by Revenue
  • Automated Triggers for Sales Entry
  • Reusable Views and Stored Procedures

📊 Project Overview

This project demonstrates:

  • Data modeling (Customers, Products, Sales)
  • Business KPIs using SQL analytics
  • Performance tuning with indexes and views
  • Automation using triggers and stored procedures

🧱 Database Schema

🧍 Customers

Column Type Description
CustomerID INT (PK) Unique customer ID
CustomerName VARCHAR(100) Customer full name
City VARCHAR(50) Customer city
Email VARCHAR(100) Contact email

📦 Products

Column Type Description
ProductID INT (PK) Unique product ID
ProductName VARCHAR(100) Product name
Category VARCHAR(50) Product category
Price DECIMAL(10,2) Product price

🧾 Sales

Column Type Description
SaleID INT (PK) Unique sale ID
CustomerID INT (FK) References Customers
ProductID INT (FK) References Products
Quantity INT Number of items sold
SaleDate DATE Date of sale

🚀 Key SQL Concepts Used

Concept Description
Joins Combine data from multiple tables
Subqueries Nested queries for deeper insights
Aggregations SUM, AVG, COUNT, MAX, MIN
Views Reusable query results
Stored Procedures Predefined analytical queries
Triggers Automatic events after INSERT/UPDATE
Indexes Query optimization for faster performance

🧠 Business Insights

  • Top-Selling Products
    Identify which products bring maximum revenue.

  • City-wise Revenue Analysis
    Measure performance across customer locations.

  • Customer Segmentation
    Find out who your top buyers are.

  • Category-wise Trends
    Compare fashion vs electronics performance.


📂 Project Structure

  • scripts/ → SQL code (DDL, DML, Analysis)
  • outputs/ → Generated reports and screenshots
  • README.md → Project summary

🏁 Outcome

Showcases advanced SQL knowledge with real business insights. Perfect for freelancing portfolio or data analyst interviews.

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End-to-end SQL case study analyzing e-commerce sales data using joins, subqueries, procedures, triggers, and performance optimization

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