Update guide for company executives to reflect key CRM modules for managers

Author: Vadym-Kharchenko

docs/site/guide_for_company_executives.md

@@ -1,30 +1,57 @@
-## Guide for company executives
 
-By default, company executives have access to all sections. 
-If some sections or objects are not of interest, they can be hidden using individual settings - 
-contact your Django-CRM administrator.
+# Key Django CRM Modules for Company Managers
+
+For company managers, certain modules of Django CRM are particularly valuable.
+They provide tools not only for overseeing sales but also for coordinating the work of different departments,
+improving communication, and making data-driven decisions.
+The modules most often used at the managerial level are the **CRM Task Manager**, the **CRM Module**, and **CRM Analytics**.
+
+!!! Note
+
+    By default, company executives have access to all sections. 
+    If some sections or objects are not of interest, they can be hidden using individual settings - 
+    contact your CRM administrator.
+
+## CRM Task Manager
+
+This module goes beyond sales and can be used by all company personnel.
+It helps assign, organize, and track tasks across different teams and departments.
+In addition to standard task management, it supports **office memos (service notes)**,
+allowing employees to share internal updates, instructions, or approvals in a structured way.
+Whether it’s handling customer requests, coordinating project activities, or managing internal workflows,
+the task manager provides transparency and accountability across the entire organization.  
+Learn more about [CRM Task management solution](https://djangocrm.github.io/info/features/tasks-app-features){target="_blank"}.
+
+## CRM Module
+
+At the core of Django CRM, this module centralizes all customer-related information.
+Managers and sales teams can monitor leads, track opportunities, and oversee client communications in one place.
+Using the data collected here, **sales managers can launch targeted email campaigns via the Mass Mail application directly from the CRM**,
+ensuring outreach is relevant and timely. This integration supports both daily operations and long-term customer relationship strategies.  
+Read more about [eCRM software](https://djangocrm.github.io/info/features/crm-app-features){target="_blank"}.
+
+## CRM Analytics
+
+Analytics tools allow managers to evaluate performance and identify trends. From monitoring sales pipelines to measuring customer engagement, the module delivers reports that make business data actionable. With these insights, managers can make informed decisions, adjust strategies, and set realistic goals based on actual performance.
 
 !!! Important
 
     #### Access and Permissions  
 
     - Default access to the Analytics app is granted to company executives, sales managers, and CRM administrators.  
 
-
-### CRM Analytics
-
 The CRM Analytics application stands as a pivotal component within the  Django CRM suite.
-The **Analytics app** in this [eCRM software](https://github.com/DjangoCRM/django-crm/){target="_blank"} provides comprehensive statistical and analytical reports 
+The [CRM analytics software](https://github.com/DjangoCRM/django-crm/){target="_blank"} provides comprehensive statistical and analytical reports 
 to help users gain insights into their business operations. 
 This app is designed to assist company executives and sales managers, 
 in making data-driven decisions by offering various reports and visualizations.
 
-#### Analytical Reports  
+### Analytical Reports  
 
 Reports include both tabular and graphical representations for intuitive data interpretation.
 
 [<img src="https://github.com/DjangoCRM/django-crm/raw/main/docs/pics/income_summary_thumbnail.png" alt="Analytical crm report" align="right" width="190px" style="float: right"/>](https://github.com/DjangoCRM/django-crm/blob/main/docs/pics/income_summary_screenshot.png){target="_blank"}
-##### Income Summary Report
+#### Income Summary Report
 
    *  Details monthly [deal](guide_for_sales_manager.md#deal-object) income, product sales, and payment volumes.
    *  Forecasts payments for the current and upcoming two months, 
@@ -35,39 +62,41 @@ Reports include both tabular and graphical representations for intuitive data in
        * Income comparison for the same period in the previous year  
        * 12-month cumulative income analysis
 
-##### Sales Funnel Report
+#### Sales Funnel Report
 
    - Visualizes sales stages, pinpointing bottlenecks and areas for process optimization.  
 
-##### Sales Report
+#### Sales Report
 
    - Summarizes performance metrics like total sales, average deal size, and other key indicators over specified periods.  
 
-##### Requests Summary
+#### Requests Summary
 
    - Tracks commercial inquiries, including [request](operator_and_sales_manager_roles.md#working-with-requests) counts, statuses, and conversion rates.  
 
-##### Lead Source Summary
+#### Lead Source Summary
 
    - Evaluates the effectiveness of [lead](operator_and_sales_manager_roles.md#lead-object) sources, identifying those driving the most leads and conversions.  
 
-##### Conversion Summary
+#### Conversion Summary
 
    - Measures the success rate of inquiries converting into deals, highlighting improvement opportunities.  
 
-##### Closing Reason Summary
+#### Closing Reason Summary
 
    - Analyzes reasons for deal closures, offering insights into successful and unsuccessful outcomes.  
 
-##### Deal Summary
+#### Deal Summary
 
    - Provides a comprehensive view of deals, including their status, value, and associated products or services.  
 
-#### Integration and Customization  
+### Integration and Customization  
 
 - Fully integrated with other Django CRM modules, ensuring seamless data flow and analysis.  
 - Supports customization to tailor reports to specific metrics or time frames, meeting diverse business needs.  
 
+[More about analytical CRM software](https://djangocrm.github.io/info/features/analytics-app-features){target="_blank"}
+
 The Django CRM Analytics application is a powerful, secure, and scalable solution designed to transform raw business data 
 into actionable intelligence. By leveraging the robust Django framework, it provides a reliable foundation 
 for comprehensive data analysis, offering insights into sales performance, marketing campaign effectiveness, 

mkdocs.yml

@@ -31,7 +31,7 @@ nav:
   - User guide:
     - Introduction: introduction.md
     - TASKS section: tasks_section.md
-    - Guide for company executives: guide_for_company_executives.md
+    - Key CRM Modules for Company Managers: guide_for_company_executives.md
     - Operator and Sales Manager Roles: operator_and_sales_manager_roles.md
     - Sales Manager's Guide: guide_for_sales_manager.md
     - CRM Administrator's Guide: guide_for_crm_administrator.md